"It is absolutely amazing!...A new view of an ancient custom."
"To actually have a brand new artist and a brand new song that nobody's ever heard of and to get this kind of reaction is simply unheard of."
As Heard On
Story Behind The Lyrics
Pink Is In specializes in natural beauty processes, wellness, luxurious health and hospitality. To promote one of the services at the salon, we have teamed up with music producer Hetal Patel and singer Supreetha to produce a new single and video celebrating the Hindu ‘Half Saree’ coming-of-age ceremony.
The ‘Half Saree’ is a traditional Hindu ceremony which celebrates the first time a girl puts on a saree (or sari). The garment is a symbol of womanhood in Hindu tradition. When a young girl becomes physically mature she undergoes the ceremony and thereafter will wear a half-saree. Once she marries she will don a full-saree.
“Pink is In (The Half Saree Song)” is an empowering view of the tradition and of womanhood in general. In lyrics that alternate between Hindi and English, Supreetha addresses the issues women face like body shaming, equality and self expression. She delivers a modern view of an ancient tradition as she sings, “I do it for myself. I’m not your princess. I’ve grown into a woman and I’ve never been less.” Meanwhile, a cool guitar and bass groove rides a Hip-hop beat with elements of Trap and Lo-fi.
Leave a comment if you listened!